First impressions really matter. For men who are actively dating, good grooming today goes beyond just getting a haircut—it now includes taking care of yourself “down there.” Studies, like these, show women strongly prefer men who practice good grooming habits for intimacy… something like 80-90% of them. However, most women will never say anything about their preferences out loud, but they will quietly respond more positively to men who groom, because they look and feel younger, cleaner, fresher, and more confident.